Price per pack of cigarettes: tax, margin and increase

Cigarette prices in France have risen steadily over the years, largely due to government efforts to reduce smoking. While manufacturers suggest prices, they must be approved by authorities, and “this means tobacconists cannot set their own prices, offer discounts, or run promotions on tobacco products.”

The final cost of a pack is made up of three parts: the manufacturer’s share, the retailer’s margin, and taxes. Manufacturers receive a small portion, while tobacconists earn a limited percentage for selling the product. The largest share comes from the government.

In fact, “taxes represent about 75% to 80% of the price of cigarettes.” These include excise duty and value-added tax, both of which are regularly adjusted. Excise duty is partly based on the quantity of tobacco, using a mix of fixed and percentage-based calculations, with a minimum tax applied when necessary.

Because of these heavy taxes, cigarette prices have increased significantly over time. By early 2026, a pack of 20 cigarettes costs around 12.50 to 13 euros, with some brands exceeding that range.

Over the past two decades, prices have jumped from about three euros to roughly thirteen euros. This sharp rise reflects a long-term public health strategy aimed at discouraging tobacco use and reducing smoking rates across the country.

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