Why color matters
Many people notice that an outfit they once loved suddenly makes them look tired. Often the reason is color. As skin tone changes with age, the shades worn near the face can affect how lively or dull someone appears. As the article explains, “the shades you wear—especially near the face—can strongly influence how fresh, awake, and energized you appear.”

Rethinking black and dark tones
Black remains elegant and timeless, but it can create a strong contrast with the face. This contrast may highlight shadows or make the skin look less vibrant. Instead of wearing black close to the face, it can be moved to pants or skirts while pairing it with lighter tops, scarves, or jewelry. Deep navy may have a similar effect, so brighter blues such as royal or sapphire can help reflect more light.

Pastels and low contrast colors
Soft pastels and muted neutrals can sometimes make the face appear washed out because they lack contrast. Slightly stronger tones often work better. For example, rose may be more flattering than pale pink, and sky blue may appear brighter than powder blue.

Earthy tones and better alternatives
Earthy shades like khaki or dull olive can feel natural but may not always highlight the complexion. Fresh greens such as sage or emerald often brighten the face more effectively and add energy to an outfit.

Using color as a tool
Clothing color is not only about fashion but also about how people look and feel. Choosing shades that complement natural tones can help someone appear more rested and confident. As the article notes, “color is more than fashion—it’s a visual tool that shapes how others see you and how you feel about yourself.”