Price per pack of cigarettes: tax, margin and increase

France has turned the price of cigarettes into a public health strategy, making every purchase part of a larger effort to reduce smoking. A pack now costs **€12.50–€13**, with **“around 75–80%”** of that amount going directly to the government through taxes. Since 2023, these taxes have been linked to inflation, ensuring prices continue to rise almost automatically each year as part of a long-term plan to discourage tobacco use.

The impact is clear at the checkout. Cartons now cost several hundred euros, rolling tobacco has become much more expensive, and even the lowest-priced brands are no longer affordable options. While tobacco companies and retailers earn relatively small margins, most of the money smokers spend goes to the state, highlighting that taxation—not production costs—is the main reason behind France’s high cigarette prices.

The contrast with neighboring countries is significant. In many nearby nations, cigarette packs still sell for **€4–€6**, encouraging some French smokers to buy tobacco across the border instead of paying domestic prices. Others may decide the rising costs are simply too much and consider quitting altogether.

Looking ahead, projections suggest cigarette prices could reach **“€20 a pack within a decade.”** That possibility raises an important question: **“how many will be priced out before they are persuaded to stop.”** France’s approach shows how taxation is being used not only to generate revenue but also to reshape smoking habits by making tobacco increasingly expensive.

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